Best DIY SEO Software Tools for 2023

Search engine optimization (SEO) is a powerful digital marketing tool that can help you boost your website visitors and leads. SEO software tools are essential to helping you get the edge over your competitors, so if you’re looking for ways to better market yourself online this year, then DIY SEO tools should be top of mind.

In this blog post, we will be exploring the best DIY SEO software tools available in 2023, discussing their capabilities, and showing how they can make a difference in your online marketing efforts.

Whether you’re an e-commerce business or simply trying to attract more site visitors with organic search traffic from Google, our comprehensive list of top DIY SEO software solutions has something for everyone!

What are the best DIY SEO Software Tools to use in 2023

Here are the tools that I use on a regular basis to optimize my blog articles. It all starts with keyword research.

Best Keyword Research Tools

There are several excellent keyword research tools available, each with its unique features and benefits. Here are some of the most popular and effective ones:

KwFinder By Mangools

Mangools has made a name for itself in the SEO world, and it’s no wonder why! Their versatile all-in-one tool offers a keyword research tool called KWFinder that can be used in a couple of different ways.

You can use it to find all the related keywords to a specific term, or you could enter a competitor’s domain to see what keywords they’re using.

This keyword tool can also select specific countries or regions along with the language of the keyword. There’s no doubt that this powerful keyword tool and it will be a game-changer for anyone looking to up their SEO game.

Key Features

Here are some of the key features of KwFinder:

1. Keyword Research: KwFinder provides a range of keyword suggestions with search volume, difficulty, and other essential metrics. It also offers long-tail keyword suggestions that can help you find less competitive and more targeted keywords.
2. SERP Analysis: KwFinder provides SERP analysis that shows you the top search results for a particular keyword. You can see the domain authority, page authority, social signals, and backlinks of each result, which can help you understand the competition for that keyword.
3. Keyword Difficulty: KwFinder offers a unique keyword difficulty metric that takes into account the SEO strength of the web pages currently ranking for a keyword. This feature helps you identify the keywords that are easier to rank for.
4. Search Volume: KwFinder provides accurate search volume data for the keywords you search for, including monthly search volumes and trends.
5. Location-based Keyword Research: KwFinder allows you to perform location-based keyword research, which is useful if you’re targeting a particular geographic location.
6. Competitor Research: KwFinder provides competitive analysis tools that allow you to analyze your competitors’ backlinks and top-ranking keywords. This feature helps you identify new keyword opportunities and backlink targets.

10-Day Free Trial: DIY SEO Tool Mangools KWFinder

Mangools provides a 10-day free trial of their comprehensive suite of SEO tools, which includes KWFinder. This trial period allows you to access all of the features and functions of the tool and get a hands-on experience of how it works.

To avail of the free trial, you need to create an account with Mangools and provide your payment details. If you choose to continue using the tool after the trial period, your credit card will be charged automatically, based on the subscription plan you have selected.

On the other hand, if you decide not to continue using the free version of the tool, make sure to cancel your subscription before the trial period expires to avoid any charges.

Taking advantage of the free trial is a great way to test out the tool’s capabilities and determine if it’s the right fit for your SEO needs before making a financial commitment.

KwFinder Pricing

Mangools offers its users three different pricing options to choose from, each with its own set of features and benefits.

The Basic plan is the most affordable option and costs $49 per month. With this plan, you’ll get access to all the basic features of Mangools, including free keyword research tools, SERP analysis, and competitor analysis. However, it has limitations when it comes to the number of keyword searches and backlink analyses per 24 hours.

The Premium plan, which costs $69 per month, offers more features than the Basic plan. Along with all the features of the Basic plan, you’ll get access to additional tools such as a rank-tracking tool and backlink monitoring.

Additionally, you’ll be able to conduct a larger number of keyword searches and backlink analyses within 24 hours.

The Agency plan is the most expensive option, costing $129 per month. This plan offers all the features of the Premium plan, along with more advanced features such as white-label reporting and API access. It also allows you to conduct an even larger number of keyword searches and backlink analyses per 24 hours.

Semrush

SEMrush is an all-in-one SEO tool that offers a suite of features to help users improve their website’s online visibility and performance. It is one of the most popular SEO tools in the market, used by marketers, SEO professionals, and businesses of all sizes worldwide.

Key Features

Here are some of the key features of SEMrush:

1. Keyword Research: SEMrush offers a powerful keyword research tool that allows users to discover new keyword ideas, analyze keyword difficulty, and track keyword rankings.
2. Site Audit: SEMrush offers a site audit tool that analyzes your website for technical SEO issues and provides recommendations for improvement.
3. Backlink Analysis: SEMrush allows users to analyze their backlink profile and track their backlink growth over time. This feature helps users identify new backlink opportunities and monitor their competition.
4. Competitive Analysis: SEMrush offers a suite of competitive analysis tools that allow users to analyze their competition’s SEO strategies, including their organic search traffic, keywords, and backlinks.
5. Content Marketing: SEMrush offers a content marketing tool that helps users identify popular topics, analyze the competition, and optimize their content for search engines.
6. PPC Advertising: SEMrush offers a suite of PPC advertising tools that allow users to research keywords, analyze their competition, and optimize their ad campaigns.

Semrush Pricing

SEMrush offers several pricing plans to cater to the needs of businesses and individuals of different sizes and budgets. Here is an overview of SEMrush pricing:

1. Pro Plan: This plan is designed for freelancers, startups, and in-house marketers with limited budgets. It costs $119.95 per month and offers access to all the essential SEO tools, including keyword research, site audit, and competitor analysis. It also includes up to 5 projects and 500 keywords to track.
2. Guru Plan: This plan is designed for small and medium-sized businesses and marketing agencies. It costs $229.95 per month and includes all the features of the Pro plan, along with additional tools for content marketing and historical data. It also includes up to 15 projects and 1500 keywords to track.
3. Business Plan: This plan is designed for larger businesses and agencies with more extensive SEO needs. It costs $449.95 per month and includes all the features of the Guru plan, along with additional features for API access and extended limits for projects and keywords. It also includes up to 40 projects and 5000 keywords to track.
4. Enterprise Plan: This plan is designed for larger enterprises with complex SEO needs. It offers customized solutions and pricing based on the customer’s specific requirements.

Keyword Surfer

Keyword Surfer is a tool that falls under the umbrella of surfer SEO, which is a type of SEO that focuses on analyzing the content and structure of the top-ranking pages for a given keyword.

The goal of Surfer SEO is to identify the patterns and features that are common to high-ranking pages for target keywords, and then use that information to optimize your content.

Keyword Surfer is a free SEO extension for Google Chrome that provides users with a variety of valuable keyword data directly in their search results. This data includes estimated search volumes for keywords, keyword suggestions related to the keyword searched for, and the ability to analyze the search engine results page (SERP) for any given keyword.

Best Content Optimization Tools

There are several content optimization tools available in the market, and choosing the best one depends on your specific needs and preferences. Here are some of the top content optimization tools:

Surfer SEO

Surfer SEO is a content optimization tool that uses AI to analyze top-ranking pages for a given keyword and provides suggestions for optimizing your content. It offers a range of features such as keyword research, content analysis, and content editing tools.

Key Features

Surfer SEO offers a range of key features to help businesses and individuals optimize their content for search engines. Here are some of the top features of Surfer SEO:

1. Keyword research: Surfer SEO provides keyword research tools to help users identify high-potential keywords and phrases to target in their content.
2. Content analysis: Surfer SEO analyzes top-ranking pages for a given keyword and provides insights into the ideal content length, structure, and keyword usage to improve your content’s relevance and authority.
3. Content Editor: Surfer SEO’s Content Editor tool provides real-time analysis of your content as you write and suggests changes to optimize it for search engines.
4. SERP Analyzer: Surfer SEO’s SERP Analyzer tool provides insights into the top-ranking pages for a given keyword and identifies the key factors that contribute to their success.
5. Backlink analysis: Surfer SEO offers a range of backlink analysis tools to help users identify high-quality backlink opportunities and monitor their backlink profiles.
6. Competitor analysis: Surfer SEO’s competitor analysis tools provide insights into the SEO strategies of your competitors and help you identify opportunities to improve your SEO performance.
7. Customizable reports: Surfer SEO offers customizable reports to help users track their SEO performance and identify areas for improvement.

Surfer SEO Pricing

Surfer SEO offers three pricing plans for its users:

1. Basic plan: The Basic plan costs $59 per month and includes access to 5 optimization suggestions per day, keyword research features, content editor tools, a SERP analyzer, and basic backlink analysis.
2. Pro plan: The Pro plan costs $99 per month and includes all the features of the Basic plan, as well as access to 20 optimization suggestions per day, advanced backlink analysis, and competitor analysis tools.
3. Business plan: The Business plan costs $199 per month and includes all the features of the Pro plan, as well as access to 80 optimization suggestions per day, priority support, and the ability to generate custom reports.

Frase

Frase is an AI-powered content optimization tool that helps businesses and individuals create high-quality, SEO-optimized content. Frase offers a range of features to help users identify key topics and questions in their industry, create content outlines, and optimize their content for search engines.

Key Features

Some of the key features of Frase include:

1. Content optimization: Frase analyzes existing content and provides recommendations on how to improve it based on search intent, content structure, and keyword usage.
2. Content creation: This software provides tools to help users research and create new content that is optimized for search engines and designed to meet user needs.
3. Competitor analysis: Frase provides insights into the SEO strategies of competitors and identifies opportunities to improve your content.
4. Keyword research: It offers a range of keyword research tools to help users identify high-potential keywords and phrases to target in their content.
5. Content briefs: Frase generates content briefs based on user input and provides a structured outline for creating optimized content.
6. Customizable reports: This software offers customizable reports to help users track their SEO performance and identify areas for improvement.

Frase Pricing

Frase offers a range of pricing plans to meet the needs of businesses and individuals:

1. Free plan: The free plan offers limited features, including access to the content research tool and the ability to generate basic content briefs.
2. Essential plan: The Essential plan costs $45 per month and includes access to the content optimization tool, keyword research tools, and customizable content briefs.
3. Business plan: The Business plan costs $115 per month and includes all the features of the Essential plan, as well as access to advanced content optimization tools, competitor analysis, and custom branding options.
4. Enterprise plan: The Enterprise plan is custom-priced and offers access to all of Frase’s features, as well as personalized support and onboarding.

Page Optimizer Pro

Page Optimizer Pro is a content optimization tool that helps businesses and individuals improve the search rankings of their website pages. It uses AI-powered natural language processing and machine learning algorithms to analyze content and provide actionable insights on how to optimize it for search engines.

Key Features

Some key features of Page Optimizer Pro include:

1. Content optimization: Page Optimizer Pro analyzes the content and provides recommendations on how to optimize it for specific keywords or phrases, including recommendations on the use of headings, internal linking, and meta tags.
2. Keyword research: Page Optimizer Pro offers a range of keyword research tools to help users identify high-potential keywords and phrases to target in their content.
3. Competitor analysis: Page Optimizer Pro provides insights into the SEO strategies of competitors and identifies opportunities to improve your content.
4. Customizable reports: Page Optimizer Pro offers customizable reports to help users track their SEO performance and identify areas for improvement.
5. Integration with popular SEO tools: Page Optimizer Pro integrates with a range of popular SEO tools, including Ahrefs, SEMrush, and Moz, to provide users with a comprehensive set of optimization features.

Page Optimizer Pro Pricing

Page Optimizer Pro offers a range of pricing plans to meet the needs of businesses and individuals:

1. Free plan: The free plan offers limited features, including access to the content editor, keyword research tool, and one analysis per day.
2. Starter plan: The Starter plan costs $19 per month and includes up to 50-page analyses per month, access to content optimization tools, and integration with Google Analytics.
3. Advanced plan: The Advanced plan costs $49 per month and includes up to 150-page analyses per month, access to advanced content optimization tools, and integration with Google Search Console.
4. Agency plan: The Agency plan is designed for larger teams and starts at $99 per month. It includes up to 500-page analyses per month, access to advanced features, and multi-user support.

Neuron Writer

Neuron Writer is a writing tool that uses artificial intelligence (AI) to help writers create high-quality content that is optimized for search engines. It uses machine learning algorithms to analyze existing content and identify the key features that make it successful, such as the use of specific keywords, tone, and style.

Key Features

Some key features of Neuron Writer include:

1. Content optimization: Neuron Writer provides suggestions on how to optimize content for specific keywords and phrases, including recommendations on the use of headings, subheadings, and meta tags.
2. Tone analysis: Neuron Writer analyzes the tone of existing content and provides recommendations on how to match that tone in new content.
3. Content generation: Neuron Writer can generate new content based on a brief or outline provided by the user, using machine learning algorithms to identify the key features that will make the content successful.
4. Customizable settings: Neuron Writer allows users to customize the settings to match their specific needs, including the tone, style, and level of formality.

Neuron Writer Pricing

Neuron Writer offers a range of pricing plans to meet the needs of businesses and individuals:

1. Free plan: The free plan includes basic features and allows users to generate up to 5 articles per month.
2. Basic plan: The Basic plan costs $49 per month and includes up to 20 articles per month, access to content optimization tools, and unlimited content briefs.
3. Pro plan: The Pro plan costs $149 per month and includes up to 60 articles per month, advanced content optimization tools, and priority support.
4. Agency plan: The Agency plan is designed for larger teams and starts at $499 per month. It includes up to 200 articles per month, multi-user support, and advanced customization options.

Free DIY SEO Tools: 6 Keyword Research and SEO Agency Tools

Answer the public

Answer the Public is a free keyword research tool that helps users generate content ideas by visualizing search queries related to a site’s domain authority a specific keyword or topic.

It provides users with a range of questions organic keywords and phrases that people are searching for on search engines like Google and Bing.

Keywords Anywhere

Keywords Everywhere is a browser extension that provides users with keyword data directly in their browser. It shows users the search volume, cost-per-click (CPC), and competition level for any keyword they search on Google or other popular search engines.

Ubersuggest

Ubersuggest is a free keyword research tool that provides users with keyword suggestions, search volume, CPC, and competition data. It also offers insights into the top-ranking pages and domains for a given keyword or phrase.

Wordstream

WordStream is a free keyword research tool that provides users with keyword suggestions, search volume, and competition data.

It also offers a range of additional tools for managing and optimizing paid search campaigns.

Keyword Sheeter

Keyword Sheeter is a free keyword research tool that generates a large list of keywords based on a user-provided seed keyword.

It provides users with the search volume and CPC data for each keyword and allows them to filter and export the results.

What are the best free DIY SEO tools and software?

Surfer SEO FREE Ai Outline Generator

Are you tired of spending hours trying to figure out the best SEO practices for your content? Look no further than the Surfer SEO FREE Ai Outline Generator. This innovative tool utilizes artificial intelligence to analyze the top-ranking pages for your chosen keyword and then generates a content outline tailored to your topic.

With recommended topics, headings, and keyword usage, you’ll be able to optimize your content for search engines in no time.

Forget the guesswork and let Surfer SEO streamline your content optimization process. Give it a try today and see how easy it can be to improve your search engine rankings.

Surfer SEO Keyword Surfer Extension

The Surfer SEO Keyword Surfer Extension is a free Google Chrome extension that provides users with valuable keyword data directly in their search results, including search volume, related keywords, and domain authority.

It’s a useful tool for conducting keyword research and optimizing content for search engines.

The Best DIY SEO Tools for SERP Ranking Success

Page Speed Tools

Pingdom Speed Test

This tool measures the load time of a webpage and provides a detailed breakdown of the load speed for each element on the page. It also provides recommendations for improvement.

Google PageSpeed Insights

This tool analyzes the performance of your webpage on both desktop and mobile devices. It provides a score out of 100 for your web page’s speed and provides suggestions for improvement.

Mangools SERP Checker

This tool allows you to track your website’s ranking on search engine results pages (SERPs) for specific keywords. It provides detailed information about your website’s ranking, along with insights into your competitors’ rankings.

Surfer SEO’s Audit Tool

This tool also provides an in-depth analysis of your website’s on-page SEO factors, including title tags, meta descriptions, header tags, and content. It provides recommendations for optimization based on best practices and competitor analysis.

SE Ranking

This tool offers a suite of SEO tools, including a website auditor, keyword position rank tracking tool, competitor analysis, and backlink monitoring. It helps you optimize your website for better search engine rankings and improve your overall online visibility.

How do I find keywords to target?

Targeting the right keywords for your website is essential for ensuring that your content will reach the right audience. The most effective way to develop an effective keyword list is to start by researching what’s already being searched for within your market.

Use a keyword research tool or keyword database that can help you spot word trends, such as what terms have increased in popularity in recent months or which are most common within different industries.

Make sure to track and compare the changes in the search volume of keywords over time, so you can ensure to pick only those words that are relevant to both your industry and audience.

Additionally, consider using long-tail keywords since they are more specific and accurate than single-word terms and can help attract high-value visitors that convert into customers.

In the end, keep refining your list regularly with a combination of short-term and long-term strategies; this will help you stay effective amidst ever-changing search algorithms.

Best All-in-One DIY SEO Tool

Mangools suite of SEO tools that can be considered one of the best all-in-one DIY SEO tools. It includes several individual tools, such other tools such as KWFinder for keyword research, SERPChecker for tracking search engine results pages, and SiteProfiler for analyzing backlinks and website authority.

Mangools offers a comprehensive suite of tools that can help take your website to the next level. With features such as SERP analysis and backlink tracking, you’ll have all the information you need to improve your website’s online visibility and drive more traffic to your pages.

And the best part? Mangools are incredibly easy to use. With intuitive interfaces and user-friendly dashboards, even those who are new to SEO will be able to navigate these powerful tools with ease.

Google Search Console and Google Analytics

Having a strong digital presence is essential for any business or website owner, and utilizing tools like Google Search Console and Google Analytics can take your online strategy to the next level.

Google Search Console allows you to monitor and optimize your site’s presence in Google search results, providing insights into search queries and how users are finding your site.

Meanwhile, Google Analytics provides powerful data on your website’s traffic and user behavior, allowing you to make informed decisions on how to improve your site’s user experience.

By combining the insights from these tools, you can gain a deeper understanding of your website’s performance and make data-driven decisions to improve your online presence.

4 Free DIY SEO Tools to Stay Away From

Keyword Sheeter

With so many do-it-yourself SEO tools available these days, it can be hard to know which ones to trust. Keyword Sheeter may seem like a no-brainer for generating a list of relevant keywords, but beware: this free tool is more trouble than it’s worth.

Instead of providing valuable insights, Keyword Sheeter bombards users with thousands of irrelevant keywords, making it nearly impossible to sort through and find the ones that matter. Save yourself the headache and steer clear of this one. Trust us, your SEO strategy will thank you.

Leveling Up from Free DIY SEO Tools: 4 Paid SEO Tools Worth the Investment

MozBar and Moz Link Explorer

Are you tired of using free SEO tools that just don’t cut it? If you’re serious about improving your website’s search engine ranking, it’s time to consider investing in some paid tools. Two options that are worth the investment are MozBar and Moz Link Explorer.

MozBar is a browser extension that provides a wealth of SEO data including link metrics, keyword difficulty scores, and on-page analysis. Meanwhile, Moz Link Explorer allows you to dig deeper into your website’s link profile, providing detailed information on backlinks and link quality. With these free tools in your arsenal, you’ll be able to take your SEO strategy to the next level and achieve better results than ever before.

Can You Do SEO For Free?

As a business owner, you may be wondering if it’s possible to do SEO for free. The good news is that it is possible, but it does require some effort on your part. SEO, or Search Engine Optimization, is the practice of optimizing your website to improve its visibility in search engine results pages.

While many tools and services can help you with SEO, there are also several free strategies you can use to improve your website’s search engine rankings. From optimizing your website’s content and meta tags to building quality backlinks and leveraging social media, there are many ways to improve your website’s SEO without spending a dime.

So while it may take some time and effort, doing SEO for free is possible, and can help you drive more traffic to your website and ultimately grow your business.

Which is the best free SEO tool?

In the world of digital marketing and search engine optimization, finding the right tools to stay ahead of the competition can be the difference between success and failure. With so many options available, it can be overwhelming to choose the best tool for your needs.

However, when it comes to finding the best free SEO tool, there are a few standouts. One of the most popular and reliable is Google Analytics. It offers a wealth of information about your website’s traffic, including where your visitors are coming from and which pages are getting the most views.

Other great free options include Ubersuggest, Woorank, and MozBar. Each of these free tools offers unique features other tools and insights to help you improve your website’s SEO and outperform the competition.

What software do you need for SEO?

Search engine optimization, or SEO, is a crucial aspect of any successful online marketing campaign. While many different strategies and techniques can be used to improve your website’s ranking on search engines like Google, having the right software at your disposal can make all the difference.

Some essential tools for SEO include keyword research tools, rank-tracking software, and analytics programs. These can help you identify the keywords and phrases that are most important to your target audience, track your progress over time, and gain valuable insights into the behavior of your website visitors.

Whether you’re a seasoned SEO veteran or just starting, having the right software in your toolbox can help you achieve greater success and reach your online marketing goals.

How to create SEO-optimized content using AI

Creating high-quality and SEO-optimized content has always been a top priority for any business that wants to stay ahead in the digital game. With the rise of AI technology, this process has become more efficient and effective.

AI-powered tools can analyze data and identify patterns that help determine what type of content will resonate with your intended audience. By utilizing natural language processing and machine learning algorithms, these tools can produce well-written content that is also optimized for search engines.

With the help of AI, businesses can focus on producing high-quality content that is both relevant and compelling, while also increasing their online visibility and ranking. It’s an exciting time for content marketers, as AI technology is continuously evolving, enabling businesses to create more targeted and personalized content.

Jasper AI

Jasper AI is an AI-powered writing assistant that can help you create SEO-optimized content. Here are some steps to follow when using Jasper AI to create SEO-optimized content:

1. Start with keyword research: Begin by identifying the keywords and phrases that are relevant to your content. Use a keyword research tool like Google Keyword Planner or Ahrefs to find relevant keywords and phrases that are likely to drive traffic to your website.
2. Choose a topic: Based on your keyword research, choose a topic that is relevant to your target audience and aligns with your business goals. Make sure the topic is interesting and engaging to your readers.
3. Write your content brief: Use Jasper AI to create a content brief that outlines the key points you want to cover in your content. Include the target keyword, any subtopics you want to cover, and any specific formatting or tone requirements.
4. Generate the first draft: Use Jasper AI to generate the first draft of your content. Jasper AI uses natural language processing and machine learning algorithms to generate high-quality, SEO-optimized content.
5. Refine and optimize your content: Review the first draft and refine it as needed to ensure it is high-quality, accurate, and engaging. Optimize the content for SEO by including the target keyword and related keywords throughout the content.
6. Edit and proofread: Use Jasper AI’s editing and proofreading features to ensure your content is error-free and polished. Make sure the content is easy to read, has a clear structure, and is free of spelling and grammar errors.
7. Publish and promote: Once your content is complete, publish it on your website or blog and promote it through your social media channels and other marketing channels.
8. Track your results using an analytics tool to measure the impact of your content on your website traffic and search engine rankings.

Jasper ai vs WordHero

Final Thoughts

To conclude, DIY SEO software tools can be an invaluable tools for businesses and webmasters who want to improve their website rankings. No matter your experience level, there are many types of programs available to help you get started with your SEO project. KwFinder and Surfer SEO will help you find low-competition keywords and will help create SEO-optimized articles.

However, it is important to keep in mind that although DIY SEO software will do a lot of the hard work for you, it cannot replace the need for a well-thought-out strategy and continuous monitoring of your organic traffic and search traffic.

The most successful campaigns take advantage of both manual optimization processes as well as automated technologies. That is why I use Jasper ai. Jasper Ai is my ai writing assistant that allows me to write content fast.

Ultimately, no matter what type of search engine optimization software you choose to use, understanding how to effectively use each component within this type of solution is key to success.

Check out my list of the best ai writing software tools on the market.